Focus on explaining the basics of how it works as a decentralized, limited-supply currency with key properties like permission-lessness and censorship-resistance. Explain the importance of self-custody using hardware wallets, and teach best practices for securely buying, storing, and transacting with bitcoin. Highlight the benefits of a long-term, "HODL" mindset given Bitcoin's volatility and potential for significant appreciation over time. Encourage starting small, ongoing learning, and offer yourself as a resource to help them make their first purchase and answer any questions along the way.