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The plan is for the telecom to assign a fixed ID to a user with TrustPid.

Website operators would then be able to send this identifier to TrustPid's API to exactly see what websites the person has visited and create a profile to display targeted ads.

https://blog.simpleanalytics.com/vodafone-deutsche-telekom-to-introduce-persistent-user-tracking

https://twitter.com/lopp/status/1550820405593706496
https://nitter.it/lopp/status/1550820405593706496 <-- Shows the thread in a single, easy-to-read, web page