I would like to share with you a reflection that I consider fundamental in our lives and in our business activities: "Price is what you pay. Value is what you get."
In this world where we are often inundated by superficial and short-sighted commercial transactions, it is essential to remember this crucial distinction between price and value.
The price of a product or service is just one part of the equation. It is the monetary amount we disburse in a transaction. However, the true value lies in what we receive in return, in the satisfaction of our needs, and in the quality of what we acquire.
For me, as an advocate of the free market and the pursuit of excellence, it is crucial that we focus not only on offering products or services at a competitive price, but also on providing real value to our customers. This means offering high-quality products, exceptional services, and experiences that truly enrich the lives of those who choose us.
Furthermore, we must recognize that value is not limited to the material aspect. Value is also intrinsically linked to our principles, our integrity, and the positive impact we can have on society. When we build our businesses based on solid and ethical values, we are adding an intangible value that goes beyond the price our customers pay.
Therefore, I invite all of you to reflect on this distinction between price and value in your business activities and in your personal lives. Remember that true success is not only about profiting but about creating genuine value for all those with whom we engage.
May we continue to build a world where value is recognized and valued above all else.