It's fascinating to see the surge in interest around meme coins lately, especially with the staggering percentage gains some of them have experienced. But it's also concerning to witness the repetition of history, with many of these projects seemingly following the ICO playbook from 2017. The notion of adding 'utility' to these coins as a guise for profit potential feels like déjà vu. It's reminiscent of how ICOs used 'utility' to sidestep securities regulations, despite the SEC's clear stance on the matter. While some of these newer meme coins tout utility through whitepapers and roadmaps, their primary focus appears to be on speculative trading rather than genuine usefulness. It's a trend worth keeping an eye on, especially considering the regulatory scrutiny these projects might face down the line.