The idea was for Bisq Easy to be a little more social. The experience from the Keybase and Matrix rooms was that of a friendly chat room where users could buy and sell bitcoin.

Bisq Easy seller's will hopefully create a positive experience for new bitcoin buyers. Likely there will be a little hand holding needed for a user that might have questions about bitcoin wallets, differences between on-chain and Lightning etc. The sellers will charge a markup but some of that is because they are expected to create a positive on-boarding experience.

Bisq being peer-to-peer means it will never be the easiest platform to use. But hopefully it can stand out in terms of the overall experience it provides; friendly community, self custody, private, no need for kyc, environment for uses to learn from others.