I imagine it will depend on the territory to some degree.

Some territories host contests with entry fees, so if people want to participate they may have to make a deposit.

Some people will be willing to pay to post content or pay for territories that direct readers to another site.

Maybe now that you have other wallets connected, people will just pay to zap the content they like without thinking much about their net inflows and outflows.

Edit: ultimately, putting it on territories to figure out how to be profitable will allow a bunch of different solutions to emerge.