Thanks for the question @rijndael. If you remember, I made a tweet asking if anyone was doing NFTs on nostr, and you replied suggesting I look at ordinals. Thank you for that!

When I noticed the buzz around ordinals, I knew something big was happening and wanted to get involved. In the early days there were two issues: no launchpads and no wallets, so I tried building both using the lightning and nostr tools that bitcoiners were using. I felt it was worth the time because growth for my lightning business was stagnating as we were already the top lightning node, so I was looking for things to expand into.

I thought there would be more uptake of lightning and nostr among ordinals, but that hasn't really happened. Instead, lots of great on-chain tooling has been built, which is awesome.

And finally, when running a business, you need to make money. If I were a volunteer or running a charity, then we could make our decisions based on what is best for Bitcoin. But since I'm running a company, we need to be receptive to market feedback, and we can only sustainably build things if people are going to pay for them. In the ordinals world, people are willing to pay for a lot of things, so it's a great place to build.