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How do you plan to differentiate yourself from others? Why should we choose your ETF?

copy pasting my answer from here: https://primal.net/e/note1e3zcfx5d2fmep258fp76km7stcfdhqyxdet9l7q4m2smkkc6uulsrdqmx6

notable features:

  • lowest fee amongst the four billion plus AUM products (20 bps)
  • 10% of profits donation to devs (via opensats, brink, hrf)
  • public transparency (only one to publish holding addresses)
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Given those advantages, which seem substantial, why would someone not pick your ETF? Is it purely a matter of brand / advertising (e.g., normies know who Fidelity is, or Blackrock is, but probably not ya'll)?

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