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i don’t think people actually like discounts that much (when they come with hoops one needs to jump through).

for example “save 5% if you sign up for our rewards program” has a negative effect on me. i’d pay an extra 5% if they promised not to bombard me with random offers upon checkout.

True!

Depends somewhat on the product or service and absolute amounts. Like 10 percent off a $10,000 project is a lot. But yeah 10 percent off some $20 at a random store who cares

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