I think you are right to raise this, it is a non-trivial question.

Bitcoin is not appealing to most people at a really deep level. I think it's because its central ethos is replacing trust with cryptographic verification, and people really don't like the idea the fact money is asocial in that way. The fact that it doesn't have a leader, or a company or foundation, or any human way to influence it marks it as negative at a subconscious level.

So it's like they can accept the idea of "crypto"(currency) as sexy new tech, even if it's somewhere between far-fetched and a ridiculous scam, and they like that their are clearly identifiable organizing groups or even companies behind them.

But an actual new type of digital object that is outside human control is just objectionable to most, and all the more so, because they really didn't understand it when they first heard about it and still don't, now. That part is kind of embarrassing.