The creation of a new coin is the decision to compete with Bitcoin as money. In contridiction, projects which create a new coin often do not wish to compete as money. Generally, the creation of a new coin is intended as a way to subsidize the project, which brings us to the reality of this money creation for such a project.
So called "crypto" projects have to subsidize their use case because the problem they are trying to solve has no economic value.
Arcade city learned this, struggled with the reality of focusing on the price of their coin to stay valuable which proved to be a distraction, capitulated, and made the switch: https://arcade.city/bitcoin-only