Yeah that. Plus the variance between top-and bottom-users. I know some people who I swear buy something from a social media ad at least every week. 

Tehila

One thing to note here is that these are all global averages.

Facebook earned $226.93 from their average North American monthly active user this year, roughly 11x more than they earned from the average user in Asia.

charts_and_numbers

How much do social media apps make from each user?

One thing to note here is that these are all global averages.

Facebook earned $226.93 from their average North American monthly active user this year, roughly 11x more than they earned from the average user in Asia.

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