However, the company behind Groq is not new. It was founded in 2016, when it trademarked the name Groq. Last November, when Elon Musk’s own AI model, also called Grok — but spelled with a “k” — was gaining traction, the developers behind the original Groq published a blog post calling out Musk for the choice of name:

“We can see why you might want to adopt our name. You like fast things (rockets, hyperloops, one-letter company names) and our product, the Groq LPU Inference Engine, is the fastest way to run large language models (LLMs) and other generative AI applications. However, we must ask you to please choose another name, and fast.”