Well because I think people are always looking out to increase their accumulation of sats. I have 9 referees this month - and I wasn’t trying very hard.
I have another example. Simple Bitcoin, which allows people to gain a few pettt sats by reading articles, netted me 15 referees:
I believe that people would read testimonials because they are looking for a reason to Stick Around and keep using SN so that they will reap rewards one day. I haven’t looked at this yet but when I lack motivation to persevere, I know I can derive some positive energy from How Siggy47 Stacked Over 500k Sats: https://www.stacksats.how/guides/how-siggy47-stacked-over-500-000-sats