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1808 sats \ 4 replies \ @grayruby 16 Feb \ on: Stacker News Growth Deck meta
Thanks for sharing. I think SN really needs to focus on its social media presence. It's shocking to me that there are bitcoiners out there that still don't know about SN. Stackers need to help with that as well.
Trying to attract prominent bitcoiners to the platform will help with this as well. I know we have had a number of big names do AMAs on SN but they don't see to regularly post.
Have you guys done any paid ads on social networks? How about advertising on bitcoin podcasts? I think there is still a lot of low hanging fruit available simply via word of mouth and network effect without having to do paid ads but that is something to consider.
Also, I think as we get a bit more attrition with the territories over the next few months and eventually whittle down to what will be the core territories, there should be a cohesive marketing strategy between SN and SN territories as their would be with a brand and its franchises. Eventually territories should be a gateway to bring new users to SN. I still think territory specific referral links is a good idea. 100 sats to new users that join via link and cost can be shared between territory founder and SN.
I don’t remember how I found out about SN. I think it Reddit or Twitter in 2022
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good feedback.
we have run a few paid advertising experiments on Fountain to date, and will likely run more in the future. Podcast advertising could also be an interesting option.
one note is that we want to make sure that we can reliably count on high retention before we advertise aggressively. it’s easy to waste money and time in the early stages of building a product watching users come in one door and go out the other.
as we get more confidence in our ability to retain new stackers, expect marketing to ramp up.