ODC #000003 - UX > UNDERSTAND
Designing Competitive Analysis for a P2P Commission-FREE exchange mobile app
Scenario
You’re a product designer in a large bitcoin corporation. Management has decided to build a new mobile app that lets people buy and sell bitcoin peer-to-peer and commission-free Bitcoins.
You're put on the design team for this new app. Since it's early in the process, you're asked to review the competitive design landscape by identifying and researching similar apps. The design team will use your analysis to find opportunities to stand out and differentiate the product.
Task
Perform a competitive analysis of existing mobile applications that would be the competitors of this fictional app. Create a report of what you find.
Extra Credit: Include specific recommendations in the report about how your team can differentiate the app and what design opportunities you can take advantage of.
Guides
If you need help with this challenge, check out our hand-picked tutorial recommendations.
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Competitive Usability Evaluations on https://www.nngroup.com/articles/competitive-usability-evaluations/
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Understanding Competitive Analysis on Bitcoin UX Research Toolkit
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How to Conduct a Competitive Audit on dscout.com
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Essential Ingredients For Every Competitive Analysis on user-experience-design-1.medium.com
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Competitive Analysis Done Right on
Tools
Not sure which tools to use? Try something new, go 💯% FOSS!
For gathering the data
AppFlowy by https://www.appflowy.io/
Affine by Affine.pro
For visualising the data
Akira (for Linux users) by Akira UX
PenPot (for everyone) by kaleidos
FreePlane (for everyone) by freeplane team
Share Your Results
When you finish the challenge, post your work including anonymized collected data and results on this thread! If you also share it on
nostr
, be sure to use the hashtag #opendesigner and tag Design_r@iris.to or @Design__r on X! We'll keep an eye out and repost good examples on a regular basis.Check our previous ODC and support this community for creative minds, where you'll be able to get open and constructive feedback on your PoW. Ask anything in the ~Design territory and get some ⚡sats for the value you provide!
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