27 sats \ 4 replies \ @deyner1984 OP 9 Feb \ parent \ on: Do you think SN should have a proper GROWTH plan? meta
Simple! #418920
Just a joke, this is a good conversation that needs to be had.
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Ha! Sure! Always wondered why lots of good apps and tools do not think on growth planning as key to a wider adoption. Sometimes it cost a lot to deliver a "proper" :) plan and even more to execute it but i think the more awesome the tool is the less efforts on growth...the right way! ;)
For me the first step here could be open our minds and go beyond the Bitcoiners field and try to "show what we have" to others ...less maximalists but eager to discover and enjoy tools like this one. Twitter is a nice place to achieve this and that´s the right place to start pushing for more visibility.
Partnerships are another good venue to both: improve your tool + get more people onboard. BTCLN tools are not well known for closing partnerships with others in the same field and even less outside Lightning arena for example.
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Many of us are skeptical of aiming for massive growth, like what might happen with a major publicity campaign on Twitter. We have a pretty well curated community and don't want to rock the boat too much. My preference is for outreach to be highly selective and target the kinds of people who will be value adds to SN.
Of course, I'm not in charge and everyone can do whatever they want.
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I get your point: quality over quantity. For me a growing process should have 3 steps: acquisition, education and loyalty.
With acquisition you can focus into spreading the word as much as you can and bring lots of users from everywhere, maximalists, shitcoiners, etc to join and try the platform.
With education you must focus on make the acquired users to understand you and your goals, what your product is (in depth), what they can do, what they can earn, why is the tool suitable for their needs, secret tips on hidden and less known features your platform has, what sets your product apart from closest competitors, etc, and a loooong etc.
With loyalty then you prove your educated users´ patience to see if they can prove valuable to you as much as you are valuable to them.
If you can keep 10% (ex. 5K users from 50K initial acquired users) without spending way beyond the funds you allocated for a given campaign i´d say is a win after all.
Each platform should have it´s goals and i think SN should define its own growth plan focusing in such goals (if defined ofc).
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