I've told the founder this before, but for growth's sake I think each possible cascade, ie workflow, should have its own landing page like it's its own application.

This is a terrible example, because it doesn't look like a landing page for an app and could be executed better, but when I search google for:

Basically it enumerates every combination of the things it's capable of on its own page and makes it dead simple to get what the heck you came there for.