627 sats \ 5 replies \ @kr 4 Feb \ on: Territories, digital scarcity, and cultural capital meta
there is one other way to monetize territories that i haven’t seen anyone talking about yet.
everyone is assuming the revenue needs to come from stacker news, but what if revenue also came from an external business?
for example, if the ~econ territory owner also ran an economics newsletter, they could use their territory to drive traffic and revenue to their newsletter.
There are many other extrinsic channels for revenue one can do with a brand. But, at that point, the territory becomes more of a sponsored ad for a different product, which is an operating cost like line item rather than a revenue driver. All of which, require additional resources.
If 100k + Other Costs < 5k + Other Revenue ...then territories make sense. But...as of right nowo, there isnt really tools to even integrate or measure.
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yeah there is still a trade-off to consider, but i think the revenue potential from getting in front of thousands of visitors each day (especially if the product is adjacent to bitcoin/tech) can far outweigh the cost.
definitely worth adding tools so territory owners can measure and more formally integrate external links.
That's a good point. There's also the more mundane possibility that some of the difference is made up via nostr cross-posting. For the time being, nostr users are pretty miserly, but that need not always be the case.
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In my nomenclature, that's still economic capital: using the territory to generate revenue using some means, on or off of SN. But it does seem like many fruitful methods could be available, like the one you described.
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