What are the best BRANDS in Bitcoin? \ stacker news ~Design

4447 sats \ 42 comments \ @birdeye21 30 Jan Design

zaps forwarded to @k00b (100%)

I am curious...

Which do you see sticking around? Fading away?

From a design perspective or something else, what about a particular Bitcoin company's brand draws you to it?

This is just the Lightning ecosystem (def outdated), but you get the idea. Any Bitcoin company works.

Stacker News?? Imo, a beautiful blend of HN nostalgia, and futurism thanks to LN. The Lightning font, zaps, general detailing does something to my brain to make SN feel fresh and fast. Refreshing like a crisp pilsner. While keeping everything else simple and old school, appealing to the fondness many bitcoiners have for money that works the same way. The subtle western lore speaks directly to the bitcoiners who ventured off into the wild and stumbled into this little nook of the internet. The Saloon welcomes newcomers in with open arms.

SN's branding has a lot of character thanks to all these choices. There's a layer of lore that makes for great memes, inside jokes, user incentives, and all the small things that make SN what it is..

What other Bitcoin company do you think is doing branding right?

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1244 sats \ 0 replies \ @k00b fwd 30 Jan

I think River and Damus and Casa have done a great job of creating a sticky brand for me. What Bitcoin Did is a great brand too. TFTC as well. There are lots of them but those come to mind. Of all personalities, I think Jimmy Song, Lopp, and Lyn have the strongest personal brands.

The main thing is I know what these "brands" stand for, they're consistent, they aren't deeply conflicted in a variety of opaque ventures, and their leaders aren't noisy af about all kinds of tangentially related nonsense nor trying to appeal to everyone (and hide who they are). ie Their identity is strong.

I see a lot of brand potential in:

Fountain
- I associate them with one too many things: Podcasts x Social x Bitcoin
- It seems like you can cross two things at most and still reliably puncture a psyche
Mutiny
- Still a young company, but they could be seen as the cypherpunks of lightning through more direct treatment
Breez
- Their brand is strong to me whatever lane they choose, but they are changing lanes right now

795 sats \ 1 reply \ @NOV 30 Jan

Strike, River, and Unchained seem to have branding that matches the Bitcoin ethos well. It is interesting to see how bitcoin-only companies align with and differ from non-bitcoin company’s marketing strategies.

143 sats \ 0 replies \ @030a29f333 30 Jan

I love that Strike as a company matches Jack's IDGAF energy

329 sats \ 2 replies \ @siggy47 30 Jan

Great question. My opinions have changed recently. For example, when it comes to exchanges, River is the only brand I really respect right now. Hardware wallets? Coinkite.

202 sats \ 0 replies \ @birdeye21 OP 31 Jan

The batch of "respectable" bitcoin companies does always tend to shrink doesnt it over time...2022/23 was very revealing for who the real ones are

44 sats \ 0 replies \ @343pg 31 Jan

Coinkite for sure. Great brand

219 sats \ 1 reply \ @kr 30 Jan

i agree with most of the other comments, but i’ll add one more to the mix.

lightspark has a beautifully polished site and all their releases make a lot of noise.

if i were to draw early comparisons, lightspark reminds me of a cross between the branding strategy of stripe and tesla.

0 sats \ 0 replies \ @birdeye21 OP 31 Jan

wow looks very beautiful

kinda reminds me of Strike's but with some more color

119 sats \ 7 replies \ @cryotosensei 30 Jan

Zebedee. Its wallet is non-custodial but it:

has a variety of games that reward newcomers with sats fairly easily
has tie-ups with Slice, thus entrenching itself with an ecosystem
provides an email address that makes it convenient for people to use it as a burner account
makes it easy for users to buy gift cards from Bitrefill, which may be what newcomers care about - how to spend

147 sats \ 3 replies \ @birdeye21 OP 31 Jan

i am curious where they got their name from haha

will be interesting to see how companies like zbd onboard younger generations..

116 sats \ 1 reply \ @carlosfandango 31 Jan

I think I read somewhere as a name it means ‘gift of God’ - which seems a touch pretentious.

Or perhaps it’s inspired by the terrifying spring-legged wizard from children’s tv show ‘The Magic Roundabout’ with his catch phrase “Time for bed!” - (WTF!!)

130 sats \ 0 replies \ @cryotosensei 31 Jan

lol both origins are so different from each other haha

33 sats \ 0 replies \ @cryotosensei 31 Jan

Even this Gen X got onboarded because I wanted to play Solitaire for a few sats haha

28 sats \ 2 replies \ @WeAreAllSatoshi 30 Jan

ZEBEDEE is noncustodial?

0 sats \ 1 reply \ @cryotosensei 30 Jan

Alas! Thanks for catching my error!

0 sats \ 0 replies \ @WeAreAllSatoshi 30 Jan

You’re welcome!

135 sats \ 1 reply \ @dgy 30 Jan

Coinkite (Coldcard hardware wallet)
Acinq (Phoenix Wallet)
Lightning Labs (LND)
Blockstream (Green Wallet, CLN, Liquid)
Boltz (Atomic Swaps)

0 sats \ 0 replies \ @birdeye21 OP 31 Jan

TIL about Phoenix's parent company, had not known about Acinq until now..

147 sats \ 0 replies \ @ivncastellano 30 Jan

Zeus has a strong and charmy brand one of the bests to my opinion. Fountain is doing very well, you can see an evolution. Current has a nice brand too but they still need to improve some troubles.

50 sats \ 2 replies \ @WeAreAllSatoshi 30 Jan

Are you going to ask about the worst brands in Bitcoin tomorrow?

0 sats \ 1 reply \ @birdeye21 OP 31 Jan

would be a bit boring wouldnt it

22 sats \ 0 replies \ @WeAreAllSatoshi 31 Jan

Not necessarily. There is a lot that can be learned from failures

85 sats \ 1 reply \ @TNStacker 30 Jan

Darthcoin 😁
SEEDSIGNER
COLDCARD
BLOCKSTREAM
Swan

65 sats \ 0 replies \ @NOV 31 Jan

One of these things in not like the other🎶

97 sats \ 0 replies \ @Nuttall 31 Jan

https://start9.com/

85 sats \ 1 reply \ @davidw 30 Jan

BTCPay is everything Bitcoin stands for, but branding is perhaps not as strong as some of the other alternative solutions out there. Would love to see them close that gap somehow.

143 sats \ 0 replies \ @birdeye21 OP 31 Jan

feel the same way..feels a bit dated imo for tech thats "with the times"

43 sats \ 0 replies \ @Gian 30 Jan

Boltz

55 sats \ 4 replies \ @DiedOnTitan 31 Jan

SN is the abbreviation for Stacker.news .. and Satoshi Nakamoto. Coincidence? I think not.

0 sats \ 3 replies \ @birdeye21 OP 31 Jan

@k00b really was thinking of all the details...

1119 sats \ 2 replies \ @k00b fwd 31 Jan

That was a coincidence actually. I didn't realize it myself until after SN launched.

It's a lesson in luck for me: the more action you take, the more likely you are to be subject to luck.

420 sats \ 1 reply \ @elvismercury 31 Jan

Have you seen the "luck surface area" construction? It's one of the things that seems Deeply True to me.

0 sats \ 0 replies \ @k00b fwd 31 Jan

Yes! I think I originally encountered it in Luck and the Entrepreneur: The four kinds of luck from Marc Andreesen.

55 sats \ 2 replies \ @KLT 31 Jan

Given their history, I see Block / Cashapp sticking around for a long time. Any company that’s offering custodial lightning solutions that want to do right by their users and not rug pull will stick around.

It’s hard regarding hardware wallet companies because so much will change technically, as well as our requirements for storing our seed, but I do see coinkite sticking around.

30 sats \ 1 reply \ @birdeye21 OP 31 Jan

Good observation, there will be nuance between different niches. Hardware wallets feel pretty pvp right now but im wondering if/when the apple/android of the industry appear and take hold of most the market

Or if the market will naturally develop like bitcoin. Distributed, many companies, many offerings. I hope for this option

0 sats \ 0 replies \ @KLT 31 Jan

I think it’s your 2nd option. No doubt apple and google will eventually get in the game. But I try to look at everything through a global lens and the billions of people outside of the 330 million or so in the US tells me that there will be many companies, many offerings, fighting for our business and if they play fiat games, they’ll just go away. It’ll be very competitive so I feel like the need to do right by their customers in order to make more bitcoin will have a positive effect.

33 sats \ 3 replies \ @0xbitcoiner 30 Jan

twitter ?

75 sats \ 2 replies \ @BlokchainB 30 Jan

Yeah you can pay people using bitcoin but the UX is terrible so no one does it

133 sats \ 1 reply \ @0xbitcoiner 30 Jan

I didn't know they had that feature. I've never used Twitter.

42 sats \ 0 replies \ @BlokchainB 31 Jan

Yeah I didn’t a few times but it failed more than it worked. It’s not as a easy as zapping is on here or on damus

72 sats \ 0 replies \ @southside263 31 Jan

Cash App

0 sats \ 0 replies \ @Coinsreporter 31 Jan

The pic is missing Binance. You can deposit with lightening on Binance.