117 sats \ 7 replies \ @kr OP 29 Jan \ parent \ on: Reddit Advised to Target at Least $5 Billion Valuation in IPO tech
culturally, snapchat is also a major brand but it turns out they have a much harder time monetizing their business than Facebook and Google.
will be interesting to see how Reddit’s monetization efforts stack up to other social platforms.
It's interesting to think about how much of this is bc of indirection -- if your revenue comes by packaging up users for some third party (e.g., the advertising model) then what does it take before you have material amounts of profit? Well, I guess we know what it takes, and we generally don't like it.
But when you don't have to be indirect anymore, and users can literally pay the site, and each other, then that's a whole other universe to operate in, which will have its own physics / dynamics. Though those dynamics will have to be discovered...
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Interestingly, as of 2022 Reddit had an ARPU of only $0.6 (which is really, really low - they are not a popular or mainstream advertising platform, their cultural impact is disproportionate relative to revenue).
In SN terms that's 1400 sats per user per year in revenue.
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(This post officially makes more sats than a reddit user.)
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This is the most recent I can find: https://www.statista.com/statistics/1309745/reddit-average-revenue-per-user/
As best I can tell that is genuinely an annual figure. Which if it is, is ridiculously little.
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