One of the reasons why notifications can be so addictive is that they are designed to be attention-grabbing. They often use bright colors, flashing lights, and sound effects to get our attention. This can lead to a pavlovian response, where we start to associate notifications with a feeling of pleasure.
Another reason why notifications can be addictive is that they can be used to create a sense of urgency. When we see a notification, we feel like we need to check it right away, even if it is not important. This can lead to us constantly checking our phones, even when we are supposed to be doing something else.
The Camouflaged Dependency on Notifications