hey! overall, the design of the site has been heavily influenced by SN. and to your question specifically, the design of the feed came quite naturally really. it's essentially the classic instagram style infinite feed mashed up with the WhatsApp concept of emoji "reactions". the reason this came naturally stems from the core concept of the site: the core building blocks of the site are memes and emojis, so the most natural way to combine those two elements seemed to me to be reacting to memes with emojis. initially we had planned to include zapping a la SN too, but that was dropped somewhere down the line and we settled on **all ** zaps being attached to an emoji reaction.

your second question is a good one! since our app is only 3 weeks old, and isn't even officially launched yet, we haven't yet had an opportunity to pursue growth. however, that'll be the absolute priority going forward, since the site is almost at an alpha stage. I tend to look at growth dynamically. e.g. what we need to do to get 100 users will be different to what we'll do to get our first 1000 users, 10,000 users etc. so, first focus is to get 100 users, and we'll probably lean heavily on SN for that. keep and eye out for upcoming Meme Mondays :D