well i guess i could see one of two things happening to achieve that…

1. a further push towards real-time subscriptions, where you’re billed by the day/minute/second/usage for better revenue predictability

2. a return to paying full price for products upfront (which would be helpful in an era of high interest rates)

what is the thing that might make companies go “you know what, i don’t actually want automatic, repeat payments from my customers on a regular monthly schedule”

A competitor making more money without subscriptions. That's what's needed to kill this trend.

econ

Applebees offers subscription service - have we reached peak fiat?

endothermicdev

> what is the thing that might make companies go “you know what, i don’t actually want automatic, repeat payments from my customers on a regular monthly schedule”

A competitor making more money without subscriptions. That's what's needed to kill this trend.