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519 sats \ 3 replies \ @k00b 25 Jan \ parent \ on: Applebees offers subscription service - have we reached peak fiat? econ
I bet it depends on the product/service somewhat too. If a product is nearly identical to a competitor's offering and the customer would otherwise switch between them frictionlessly and frequently (eg Door Dash vs Uber Eats), I can imagine a company offering a subscription with real benefits. Otherwise, it seems like a company only benefits by making me spend money I wouldn't otherwise.
it seems like a company only benefits by making me spend money I wouldn't otherwise
This is gift cards, though, and consumers love them for some reason. In every respect (unless I'm missing something), it's better to just have more cash than a gift card.
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That's where my mind was going as well, but a lot of gift cards are for luxuries, like fancy coffee. Maybe that's because the gifter wants them to treat themselves, though.
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