Since people dilute success down to metrics like follows, likes, and comment volume it is all about chasing the numbers and reaching the most low brow chronically online people to be your core base of attention, and to keep these people entertained your content needs to be pretty vapid

It also means you compete with those who are willing to do anything for attention both on screen and behind the screen, not only clout chasers, but nepo babies, industry plants and people who trend hop and try to be in the waves where VC money and big brand marketing trends are going

Nothing wrong with having a small audience you play to, if you're making art