We need to talk more about financial freedom and why that's important for someone.

Talk more about what [the listener] can do with bitcoin that they couldn't do otherwise.

We need to make bitcoin cool. As in really cool, and exciting. Something that people would have as a print on a t-shirt and go to a nightclub. Currently bitcoin is cool among a nerdy techy audience, and the gold-buggy type "sound money" enthusiasts, but those groups are a minority in the world. How to do that tho? That's the trillion dollar question.

I think we need to talk less about all the "belief system" stuff that bitcoiners associate with bitcoin. Bitcoin isn't conservative values. Bitcoin doesn't care what you eat or how you work out. It has no views on abortion or on covid vaccines. Bitcoin is a thing, and it's super amazing as it is. We need to market bitcoin as bitcoin and not as part of any specific belief system. It's money for enemies, you can use it however the hell you want, and your ideological opponents can use it too, and that's a good thing. It's just money.