As a point of reference, ~privacy got:
  • 18.5k sats revenue
  • 12.5k came from a 25k post boost
  • Similar with 6k sats otherwise
  • 20 sat posting fee
  • 70 posts in month
  • 2.3 posts a day.
  • 3 personal posts inside it netted me 40k
  • About 60% recovered, not factoring in daily rewards
Summary: I know it’s a loss leader, but will be finding some creative ways to boost the sat returns & engagement. May even purchase the territory outright too, to spread the cost over a longer period.
Great recap. Boosted posts would definitely help out on the revenue side.
Could act as defacto ad revenue and IMO would be better than direct brand advertising in the territories. Just brainstorming, but I could maybe target some sports newsletter writers who have substacks to come do a weekly boosted post on the sports sub and they use it as a way to promote their newsletter. Maybe I pay the boost on the first one.
This also has the added benefit of the fact they will likely promote these posts to their existing audience which could bring more people to SN.
reply