Not every product or service listing is an advert. Adverts are expensive and perform better when you find a niche audience interested in your product. Adverts can relate to any audience or subject.
As an advertiser do you:
- only want to advertise to a bunch of general people amongst all the Facebook marketplace listings
- or do you also want to advertise to very specific audiences who have searched for a particular niche, product or service?
Most likely you’d favour the latter (2) but the former (1) will still generate ad listings and conversions also.
~Agora will be just fine. People would still want to pay a bunch of sats to rank at the top of all the organic listings people are checking-out.
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ADpost type will be great for SN, but probably make the ~Agora obsolete already. However, I do recognize it's needed