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Pay-per-read - why hasn’t it taken off and when will it?
162 sats \ 4 comments \ @yoshi 4 Jan 2024 lightning
This seems like such an easy revenue generating action for media companies to take. What gives?
If a user pays to read the article, they are almost certainly going to be much more engaged than the average user as they have paid to read the article. So they could on-sell this audience for higher CPM’s. So it’s basically a win-win.
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42 sats \ 0 replies \ @k00b 4 Jan 2024
There are a few things at play afaict:
  • the dominant form of payment online, credit cards, are ill-suited to small, one-time payments
    • high UX onboarding costs
    • high transaction fees relative to transaction size
  • recurring revenue is better for business
    • most of these auto-recur and people forget to cancel them
    • you can monetize mediocre content that no one would pay for directly and mediocre content is more common
    • you can forecast your earnings
  • people tend to do what everyone else is doing and assume there's good reason they aren't doing otherwise, and most people aren't doing pay-per-read
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21 sats \ 0 replies \ @notgeld 5 Jan 2024
It may work. But paywall projects on Lightning haven't taken off. There may be different models though I described one here https://notgeld.medium.com/there-is-no-dispute-4c78d93555f8
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31 sats \ 0 replies \ @xxxxxxx 4 Jan 2024
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0 sats \ 0 replies \ @xxxxxxx 4 Jan 2024
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