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The article does not present any evidence for what the title states.
That's partly forgivable - it's difficult to gather evidence for this kind of thing. But even more, the article doesn't even try to make a concrete claim - it just says 'it's losing favour'.
I'm not saying it isn't true, but it seems like the article should at least try to either present evidence for what the title states as fact, or at the very least try to make that claim "losing favour" a bit more concrete.
Imagine a newspaper article titled "Cheese is losing favour to butter in Europe" and then just talked about why cheese isn't as tasty or as good for you as butter. Kind of strange.