One fun way to understand Japan better is eating Kit Kat chocolate. That’s right. This humble brand has been elevated to a cultural icon in Japan. Different prefectures in Japan offer different flavours that showcase their signature ingredients, making Kit Kats a delicious souvenir and a delightful way to learn about local specialties.
For instance, Shizuoka is famous for growing wasabi, so you can buy wasabi-flavoured Kit Kat when you visit it. Though this spicy flavour has become so popular that I’m sure you can find it in Tokyo as well.
If your itinerary allows you to visit only Tokyo, then consider visiting the Kit-Kat Chocolatory at Ikebukuro. It’s conveniently located at the basement food hall of the Seibu department store at Ikebukuro station. Once you reach there, you can buy one (or more) Variety Party Box that contains many tantalizingly delicious Kit Kat flavours. As many as 21 flavours, in fact. Here’s a detailed description of these amazing flavours.
  1. Chocolate
  2. Dark Chocolate
  3. Matcha (rich in flavour)
  4. Wholegrain biscuit
  5. Strawberry
  6. White Chocolate
  7. Chocolate Orange
  8. High cacao (72% cacao)
  9. Cheesecake
  10. Sake
  11. Wasabi - from Shizuoka Prefecture
  12. Apple - from Nagano Prefecture
  13. Strawberry Cheesecake - from Yokohama, Kanagawa Prefecture
  14. Amaou Strawberry - from Fukuoka Prefecture
  15. Momiji Manju (a red bean cake flavor) - from Hiroshima Prefecture
  16. Uji Matcha - from Kyoto Prefecture
  17. Uji Hojicha (roasted green tea) - also from Kyoto Prefecture
  18. Azuki (sweet red bean) & Strawberry - from Hokkaido Prefecture
  19. Azuki Sandwich - from Tokai/Hokuriku region
  20. Tokyo Island Lemon - from Tokyo
  21. For Cafe (a special kind of chocolate that has been made to go well with coffee)
There are also other interesting flavours that will delight your taste buds.
  1. Tokyo Banana (found in Tokyo)
  2. Sakura Green Tea (found at Kansai Airport)
  3. Red Wine (found at Kansai Airport)
  4. Hokkaido Melon (found at Kansai Airport)
  5. Sweet Potato (released as a limited edition for Halloween)
  6. Taro
  7. Chestnut (released in autumn)
  8. Banana Caramel
  9. Peach
  10. mint ice cream
You can seek these Kit Kat flavours at places like Don Quijote outlets and Terminal 3 at Haneda Airport. Many chocolate enthusiasts have been known to buy as many Kit Kat flavours as they can and take a photo of their generous haul to post on their social media. You can do this too! Enjoy shopping to your heart’s content. Just be careful of your waistline.
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Thank you for sharing!
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More insights to come! I love Japan
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