thanks for this -- been thinking a lot about it.

"Rational arguments can't reshape society" - Riva Tez I think we over-index on rational arguments for cultural change in bitcoin. Our figureheads are Mises stans, macro-econ analysts, engineers, and accountants. They dork out on rational arguments. "Welcome to Bitcoin, read Human Action." And they're right, it's true, Bitcoin is rational and the fiat world is out of wack. But rational arguments are a necessary but not sufficient condition for cultural change.

We under-index on aesthetics. Culture change needs aesthetics to attract people into it. Where's the cypherpunk art? Madex is one great example that comes to mind, but cypherpunk/Bitcoin aesthetic seems under-explored. (Ordinals is a huge fail in this respect, despite it being an opportunity for digital art to flourish, the aesthetics are completely absent imo ).

Finally, to your 'selling pianos' example, I think we tend to place bitcoin's future via a negative lens: against authority, against tyranny, against surveillance, against seed oils, against apathy, against etc etc . This is a fine reading of the battlefield, but people do not buy in to movements propelled by an "anti" message: they buy in to movements that express a stronger, more vivid, and precise vision for the future than their opponents. They only buy in if that cultural vision is more enticing than the alternative.