I've given away close to a million free sats in the last 1.5 years, using Lightning and Phoenix.
But I didn't gift Bitcoin this Christmas.
People who receive sats the first time are curious, and have that WOW! moment, which is nice.
But it doesn't really convert them... They don't try to learn more and educate themselves. And they don't change their spending habits (they're still high time preference).
Most of them don't grow their stack - maybe some of them even lost their seed phrases. Because they don't really care.
Anyway, I'm keeping my sats now. And they'll get Bitcoin at the price they deserve.