I'm all for experimenting with this. I don't think I'm part of the problem you're bringing up, but it's always interesting to learn more about our environment.
I am guilty of zapping content from certain people that I may not have zapped if someone else made it. However, that's because I'm thinking about the repeated game nature of SN and I want to reward people who regularly make content I value even if they miss the mark occasionally.
I always agree with @Undisciplined and try to zap him a lot. Oh, wait... Never mind
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