For example we provide advertising messages to lightning addresses on satsforads.net. On interactive campaigns, we send unique URLs to each lightning address to claim even more sats. These unique URLs are something like: https://satsforads.net/v/ZzVs-2-fce61af57ac94ff159a3398da940830e. Even if somebody finds this message along the way, we are good because:
  1. one additional view to the campaign (our advertiser will be happy as his message / content / video reaches one more user for free)
  2. the sats can only be claimed by the intended lightning address.