265 sats \ 8 replies \ @grayruby 16 Dec 2023 freebie \ on: Marketing Individual Territories? meta
No I am waiting for the wild west phase to simmer down but your chess forum example is the precise reason I wanted a sports sub. There are so many sports forums, sports discussion on social media that could be potentially targeted.
I know @kr was working on some marketing stuff recently that he was asking for feedback on. Would also like to see where that goes and ensure there is synergy between the way I would be marketing the sports territory and SN is marketing the broader site.
the beautiful thing about territories from a marketing standpoint is that owners have a lot of freedom to experiment with new marketing ideas without needing permission, and i suspect SN will learn a lot about how to reach new stackers from this.
if 100 territory owners take their own unique marketing approaches, maybe a handful will see meaningful success, but those lessons can then be passed along to all other stackers and territory owners.
in a way, it’s kind of like crowd-sourcing marketing ideas where anyone can see what works and learn from it.
reply
Agreed on the marketing approaches but would also think SN needs branding consistency.
reply
I think this will get unlocked 10x when there's a bigger moderation parameter space, and different territories can really be different in a functional way. Will be interesting to see.
reply
How would you know if you had success in a marketing campaign?
reply
The possibilities are endless for you. I think sub territories will probably be a thing at some point, right? All the major sports and a bunch of minor ones. Different pools, etc. You can keep busy the rest of your life.
reply
Yes @k00b mentioned eventually territory founders will be able to sell sub territories and sub sub territories and I would imagine retain some of the revenue those entities earn.
I hope they don't move too quickly on that. Making the territories profitable for founders shouldn't be the priority. I think if founders are looking at the big picture the potential growth and development of territories and SN more broadly is more important than covering the 100k sats a month. My hope is the rewards I earn by being active on SN each month will cover most of the cost of maintaining the territory. Territory revenue being a small part of that.
Let's see if we can round up a few other territory founders next week and we will takeover meta again and have a meeting of the minds. I would be interested in seeing how other founders are approaching this, what their expectations are, plans, how they will market it, do they want SN brand consistent marketing that all territories can use (like a customizable territory referral link for instance), or do people want to create their own marketing/branding. I think a lot of sub reddits have their own marketing (thinking of stuff like wall street bets) but reddit is much more established with a huge user base. Personally, I almost think SN needs to be the primary focus. Thinking of it as the "Town", while territories are places to visit when you come to "Town". Whereas the reddit subs are like towns of their own in a large state. Eventually hopefully SN grows into a state (not the state-haha) and our territories grow into towns but we are in the infant stage right now.
reply
I like your vision a lot. I am also not expecting or counting on my territories breaking even anytime soon. I know you have promotion experience, so I'm going to lean on you for advice in this endeavor. Maybe we all should.
reply
I honestly don't have a lot of experience with marketing, promotion in the digital realm. My business had a website and did email marketing, social media marketing (google ads, facebook etc) and the guy that designed and maintained our website was supposed to do be doing SEO but quite honestly he was expensive and useless.
Most of our business came from networking, existing customers, word of mouth. We were never really successful online. So while I have some ideas, I am also keen to learn from others who maybe have done a bit more in the digital realm than I have.
reply