I think of the use cases as potential additional ladders we're stacking up to the liferaft that is bitcoin. Are all the use cases going to be viable ladders? Definitely not. However, I think it's pretty hard to argue against something like stablecoins being a possible vector through which someone might stumble onto the Bitcoin network. Would I ever want to personally hold stablecoins or recommend others to do so? No, but clearly there are many in the world who find value in them.

We also embarked on this based on feedback from businesses. No major brand is going to give up the branding of their loyalty program and wholesale switch into bitcoin, but if you can create a branded token that's backed by sats then it becomes a very different conversation. We just signed our first customer engagement and it's a business that has nothing to do with bitcoin, so we will soon have real-world examples of orange-pilling newbies through things like Taproot Assets.