Itaú Unibanco, Brazil's largest bank, has launched Bitcoin (BTC) and Ethereum (ETH) trading services, responding to high demand. Regulatory clarity has been a key factor in Itaú Unibanco's decision to offer crypto trading, with plans in place since July 2022. With 37.72 million crypto users in Brazil as of 2023, Itaú Unibanco aims to differentiate by also offering crypto custody services.

While Bitcoin (BTC) is trading at its yearly highs, the Brazilian bank Itaú Unibanco launched Bitcoin and Ethereum (ETH) trading services for its clients.

Over the past few years, there has been heavy demand for the exposure of cryptocurrencies by institutions and high-net-worth individuals. Hence, traditional finance has started offering crypto services such as trading, custody solutions, exchange-traded funds (ETFs), and other services.