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It's a luxury truck focused on looks rather than practicality. I'm certainly not going to buy one.
Tesla's semi-truck is a much more interesting truck. For certain types of jobs, it could actually be a useful working truck.
Edison Motors is another example of an actual electric semi-truck with the potential to be useful for real work: https://youtube.com/@EdisonMotors
The guy behind it has real experience driving logging trucks in Canada.