Good question.

I understand that initually these people buy bitcoin for the fiat gains. But as you go down the rabbit hole, you realize bitcoin IS the money. Bitcoin is money's final form.

They must swallow the orange-pill, and the fastest way to do that is by getting rekt or selling their btc and then watching the value go up while they are holding worthless fiat that someone else can create for free.

The greatest investment you can make is in yourself. They will only learn when they put atleast 100+ hours into studying Bitcoin.

To answer your question, they will only learn, when they take the initiative to learn.