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I don't think it's a failed project, I just think in the future you will have to choose one of the custodians cause it's the most frictionless way. Or maybe you will even have L3 at this point, like CashU. Personally I run my own node, but I have direct channel with WoS and I top up my WoS account form time to time for zaps and other small payments. I'm not a commercial node operator, so my channels are simply not good enough and sometimes path is too long, fees are heigh, HTLC get stuck, etc. So having an ease of use with bit of trust with a risk to lose 20-30€ - I'm ok with that. Maybe we end up local custodians / LSP in the neighbourhood so you will trust them with small amount of sats for ease of use and if something happens- you know where they live:) kinda Fediment approach, as I understand it.
I have 29k sats in my WoS.
The idea of starting an LN node and paying 30k sats to open a channel doesn't seem very appealing.
I understand why you'd want that if you're a merchant. But for me it's play sats, like sats I withdraw from SN.
When I occasionally get more, I move them to Liquid and once I have let's say 1m sats there, I move them to the base chain.