I recently bought coffee from the P2P market https://t.me/bitcoinp2pmarketplace and besides being the best tasting coffee I've ever had there is a magical experience that takes place with peer to peer commerce.

I trade my valuable btc for another valuable product and no one else is involved in the trade. Very similar to v4v with podcasting or the beef initiative with interactions with a local rancher. Commerce between two people is one of the strongest bonds that can be formed.