There is this new zoomer TikTok trend (I'm not on TikTok, I read about it elsewere) called "stealth wealth" or "old money". The idea is that the real wealthy people don't wear designer expensive clothes or cheap H&M stuff - they have their own "secret" brands that only people in the know recognize. Same thing for food, restaurants, cars, watches etc.

In my experience that isn't true. On a shareholder meeting the people with 9 figure (dollar) net worth are just regular old boomers. They bring hotdogs and buns from costco like everybody else would. They wear cheap H&M. But they're not particularly "stealthy" either - they won't wear Gucci, that's true. But they'll still show off expensive cars or pictures of their boat from their boating trip.

This whole "stealth wealth" is exaggerated bullshit. It's trying to build a populist narrative but not trying to describe the facts about this world.