Hehe, it's never too early to brainwash your child with the propaganda of your own choosing. My 5 year old seems to enjoy it when he watches along with his older brother and sister, although I don't think he understands the topics being talked about. Just getting him familiar with the show and to like the characters, in hopes that he will revisit the show when he's older. It can just be an additional show on top of Paw Patrol and Octonauts.