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So i read the article online about #zapvertising but I'm not quite sure how this works.

I send a LN payment for say 10,000 sats with a custom memo like "Please share my link https://example.com" -- then what? What if they never see it?

Do they have to accept the payment first or am I just randomly shooting memos at people hoping they read them and spending a lot of sats in the process.

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he talks about sending a custom note with a zap which makes me think its a big waste of money. You are sending say 10k sats to someone IN THE HOPES they take you up on your offer. That can get expensive real quick

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no mention of refund. what if the "advertiser" just ignores your memo?

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do you get your money back if they ignore it?

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so you're just sending your advertising budget to people hoping they make good? Sounds like a shitty model.

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Link is also broken 😅

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