Last week, James Lavish looked to see how many stories used the phrase 'soft landing' on Bloomberg Terminal - the first page was chock full of them - 12 out of 18 used exactly the same phrase.

A follower suggested that, "The media drones are working overtime on that messaging".

Whilst another just said, 'God help us' - when pointing out one source... https://nitter.salastil.com/pic/orig/media%2FF-_ZWqIXAAAjKJm.png