Yep perhaps it's a symptom of something deeper. Sadly at the end of the day you can only do so much to spread knowledge. Leading a horse to water...etc.

birdeye21

What do we REALLY need to be fighting?

This is a great question. The answer is going to require identifying the margins we can really impact. 

Sadly, I don't think ignorance is a good target, because people are so entrenched in their positions and generally uninterested in learning new things. Of course, if you meet open minded curious people, do your best to spread knowledge.