Amboss is a data analytics company that helps lightning network operators make good decisions about how they operate. When choosing whom to open a channel to, users come to Amboss to help make their decision. Users that join Prime (our subscription product) will be able to see more data (historical) as well as access services to help them market their node as a great node to connect to. These are services that we're happy to provide to our users as customers.

I don't see advertising as a long term revenue model for us because it turns our users into the product. Lightning network users generally want to escape surveillance capitalism and furthering advertising as a business model would conflict with some of the core desires of the network.

Our liquidity marketplace, Magma, currently earns a bit off of commissions and we're openly exploring how best to price the matchmaking service we provide.