In 2013, the city started accepting tax payments in Bitcoin, becoming a pioneer in cryptocurrency adoption by a governmental entity.

In Zug, local authorities aimed to promote innovation and attract startups and companies in the blockchain and cryptocurrency space. They decided to offer citizens the option to pay their taxes in Bitcoin. This decision was made at a time when many governments still viewed cryptocurrencies with skepticism.

The initiative was successful in garnering attention from businesses in the sector, turning Zug into a significant hub for blockchain startups and cryptocurrency-related projects. The Swiss city became an exemplar of how embracing and promoting emerging technologies by the public sector can drive innovation and economic development.